Equity Release Council

Making equity release safe for you

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Equity Release Council

The Equity Release Council is the industry body for the equity release sector. Born from an expansion of the remit of SHIP (formerly Safe Home Income Plans) the Equity Release Council represents the providers, qualified financial advisors, lawyers, intermediaries and surveyors who work in the equity release sector.

Front of House
A major focus of the Equity Release Council’s work is to ensure that products are safe and accessible for consumers. Each member of the Council that provides equity release products is signed up to the Equity Release Council’s Code of Conduct which puts in place a number of safeguards and guarantees for consumers. This means that people who use equity release products offered by Equity Release Council members can have confidence in the products they use and the information they receive. On top of this all members also abide by the overarching principles of the Council


The Equity Release Council now represents all participants in the equity release market, providing a voice for the sector as well as setting standards and safeguards which protect and reassure consumers.


The Council, which incorporates the SHIP Standards Board, continues SHIP’s aims of protecting the customer and works to increase knowledge to help customers make informed decisions.