A key role that is central to the process of considering, evaluating and entering a contract in equity release, which is why the Financial Conduct Authority requires customers to seek advice when releasing equity from their homes. Only advisers holding membership of the Equity Release Council promise to follow our stringent Statement of Principles for your added peace of mind. There are two models, face to face and telephone advice, both aimed at protecting the interests of the customer leading to the most appropriate and correct solution for each individual enquiry.

Face to face is where advice is delivered by a qualified adviser who will travel to a customer’s home or other location of choice and discuss their needs allowing any family members to be present and involved in the decision making process.

Telephone advice is where the advice is provided primarily over the telephone by a qualified adviser and is supported by an appropriate call centre for the purpose, with call recording, data storage and appropriate monitoring procedures in place.

Worried about the cost-of-living crisis?

When you receive equity release advice from a Council member, that member will go through all your alternative options before they recommend an equity release product, if they recommend one at all. For example, our members will consider whether their clients are better off downsizing, if there is a more suitable later life lending option available to them, or if they are eligible for any unclaimed benefits or grants.

There are also a number of other non-profit, third sector and government organisations who can help older people when they are reviewing their financial options, which is more important than ever now we are experiencing a cost-of-living pressures. For details of organisations that can help please visit this page.

Find a Member