Who we are

Over the course of 25 years, the Equity Release Council continues to represent the equity release sector and exists to promote high standards of conduct and practice in the provision of and advice on equity release which have consumer safeguards at its heart.

These standards and safeguards have allowed the sector to grow, giving financial advisers and their customers confidence in the products, dispelling myths about equity release, and educating the public about the potential to access the wealth in their home for a variety of uses.

The reputation and standing of the brand and the trust developed has seen its membership grow, bringing the sector together and helping it strengthen its voice: providers of equity release plans, solicitors, intermediaries, financial advisers, consultants, surveyors and other industry professionals – all committed to the Principles of membership. The Council builds on this unified voice of its members, while remaining independent from the specific views of individual member firms or particular segments of the equity release market.

Main Board

We are supported by a framework of contributors to our work primarily drawn from the membership who have in-depth knowledge and experience of this sector and of the wider socio-economic environment.

Subject to a set of Articles of Association, the directors appointed to the Main Board of the Equity Release Council are responsible for the management of the Council’s business. Currently there are nine members elected from within the membership by the membership on a cycle of two year terms of office, and there are four directors that have been appointed by those elected to serve to oversee the running of the Council, which include the Chairman, the Chief Executive Officer, the Standards Board Chairman and the Chief Operating Officer.

Find a Board Member



Jim Boyd, Chief Executive Office, the Equity Release Council Jim was appointed CEO of the Equity Release Council in June 2018. He joined from Reform think tank, where he was Deputy Director and Head of Research. Prior to this he was an Expert Adviser at the Department for Work and Pensions, initially supporting Lord Freud, then Welfare Reform Minister. Jim has extensive experience of retirement and social care funding having led the Corporate Affairs functions at specialist life assurers Britannic Retirement Solutions, Just Retirement and Partnership Assurance. He is an adviser to the Intergenerational Longevity Commission-UK, a leading longevity, ageing and population change policy unit. Jim is a former tax and trusts lawyer.

Paul’s current role is as CEO of Pure Retirement and brings with him a wealth of experience from across the whole sector, having previously held senior positions as Sales Director – Prudential Lifetime Mortgages, Managing Director – Cavendish Equity Release, Head of Equity Release – Millfield Group, Head of Retirement Solutions (Equity Release) – Aviva, having previously spent 14 earlier years honing his management skills in direct sales with Prudential, so a total of 20 years in the equity release sector and 34 years in financial services as a whole.

Dave heads up the innovative equity release lender and, as a Board director, also plays a key role in driving strategic development across KR Group.

His depth of experience and expertise has enabled him to make a major contribution to expand KR Group’s manufacturing and distribution relationships, translating consumer insight into innovative new products with backing from multiple funding partners.

Previously he was Managing Director at fixed-term annuity pioneer Living Time (now called Primetime Retirement). He was also Distribution and Channel Marketing Director at Prudential for five years where he was responsible for intermediated distribution and marketing in the UK, Europe and the Middle East.

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Andrew has spent the last 9 years in LV’s Retirement and trading businesses. He has run various commercial units – including Pricing, Product and Business Intelligence – across Retirement and Protection – and sat on the Retirement Executive. He is a strong advocate of mutuality and the benefits of equity release, and has a particular interest in serving and protecting vulnerable customers. He is a qualified actuary and fellow of the Institute of Actuaries.  He lives in Hertfordshire with his wife and three children.

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Dan joined Age Partnership in 2007 to lead the company’s sales & marketing activity, since which time he has achieved a track record of developing highly-regarded and often market-changing services that put the customer at their very heart.

Prior to joining Age Partnership, Dan worked in private healthcare with laser eye specialist, Ultralase, where he performed turnaround management for troubled business units.

Paul leads Just Group’s retail business. He joined Just in 2014 after a 17-year career at Swiss Re.

Paul  has over 25 years’ experience in financial services, both in the UK and overseas.  He is Chief Executive of the Retirement Bridge Group, a long-term investor specialising in providing home reversion plans (including Bridgewater Equity Release) and supplying third party servicing of home reversion plans to other investors.  Paul is a Fellow of The Institute of Actuaries.

Roger was appointed as MD of Equity Release in January 2016, then MD of Retirement in (Equity Release and Annuities) in 2017. He started his career with Deloitte in 1994 qualifying as a chartered accountant, and then moved to Barclays Capital. Roger joined Aviva in 2001, holding a number of finance roles and then moving in to the Strategy function. He became Head of At Retirement Propositions in 2010, and moved on to become Retirement Solutions Propositions Director and then MD of Retirement Income – including leading pension freedoms implementation and the annuity business.

Former Labour MP, Minister with Department for Work and Pensions and Parliamentary Private Secretary with HM Treasury under Gordon Brown. A former lecturer in Economics, Chris was also a director at the FSA (Financial Services Authority – precursor to the FCA.

Donna is the Equity Release Council’s Chief Operating Officer, and has been in this role since 2013. Her responsibilities include overseeing the strategic delivery of the Equity Release Council, whilst managing the development of its membership and policy propositions, and establishing key relationships across the industry. Having started her financial services career with LV=, she was also with the Life Insurance Association (LIA) before joining the Chartered Insurance Institute (CII) as Head of Marketing Operations and Strategic Projects where she was responsible for a number of the professional body’s major Business Improvement Programmes including the launch of The Personal Finance Society and The Society of Mortgage Professionals.

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Will joined Key Group in March 2014 from specialist annuity provider Partnership, where he was Director of Corporate Development.  Following a successful period of growth which culminated in the sale and new ownership of Key Group in the summer of 2017, Will was appointed CEO of the advice arm of the business, Key.

Previously Will has performed senior distribution and proposition development roles focused on the at and in retirement market working across the UK life insurance, fund management and investment banking sectors.

David has been a practising solicitor for 25 years. During this time, he was first a Councillor in Enfield and then Member of Parliament for Enfield Southgate between 2005 and 2017. David championed social justice and consumer protection and led campaigns on issues affecting elderly people. David served as Parliamentary Private Secretary to three Cabinet Ministers and sat on the influential Home Affairs and Public Accounts Select Committees and was also Shadow Justice Minister from 2007-2010. David lives in Southgate with his wife Janet and their six children.

Work for Us

The equity release industry is growing fast and as its dedicated trade association, so are we! Follow the link below to view our latest roles:

The Equity Release Summit takes place on March 12 in LondonMore details here