Playback the webinar and read the press release

The Equity Release Council has refreshed its ‘Adviser Guide to Equity Release’ which is aimed at encouraging new entrants into the market and support existing advisers.


The popular document supports high standards of advice and good consumer outcomes and is available to download here and at the link below.


The guide reflects the evolution of the market, where product choice has expanded to over 500 options with a growing range of features, protections and guarantees.


The update captures the latest industry and regulatory feedback to promote consistent advice for consumers, along with related developments in later life lending products.


It has been informed by a series of adviser roadshows, hosted by co-authors Pure Retirement, where attendees requested the new sections on business development.


It complements other Council resources such as the Competency Framework and Checklist for Advisers to help firms to operate in line with its standards, rules and guidance.


Donna Bathgate, Chief Operating Officer of the Equity Release Council, said:


“It is by no means an understatement to say that the world has changed since the first edition of the Adviser Guide to Equity Release was published almost four years ago. But despite the challenges our market has held steady, which is a remarkable feat.


“Property wealth will inevitably continue to play a role to help meet the wide-ranging needs of the UK’s ageing population, come what may, and advisers must be supported to provide not just good, but great service.


“This guide is designed to take advisers from an initial understanding of the market, and the opportunity it presents, through to submission of an application and beyond. Above all it is designed to support the high standards of advice and good consumer outcomes necessary to ensure the market continues to grow in a safe and sustainable way.”


Paul Carter, Chief Executive Officer of Pure Retirement, said:


“As the market has grown and has become an attractive proposition for an ever-widening customer base with varying needs, it’s imperative that advisers are armed with the tools to be able to best serve them.


“With the original Adviser Guide having continued to resonate with the wider market over the last few years, it’s incredibly gratifying to have been involved in its updating and refreshing to ensure it remains an invaluable resource for years to come.


“It represents a huge amount of work that has largely taken place in a constantly changing landscape and we’re all incredibly pleased and proud both of the finished product, and the way its underlines Pure Retirement’s commitment to supporting advisers throughout the industry.”


The Adviser Guide to Equity Release is for guidance only. Advisers must always refer and adhere to the regulatory regime set out in the Financial Services and Markets Act 2000, and the FCA Handbook.


Launch webinar

The Adviser Guide to Equity Release was launched on June 21, 2021. The videos below are taken from a launch webinar that was broadcast the following Wednesday. Please note, the views of guest speakers are not necessarily those of the Council’s.


Introduction to the adviser guide

Donna Bathgate, chief operating officer, Equity Release Council. Donna introduces the new guide, its aims, how to use it and some of the changes since the first edition.

Equity release: a market perspective

Paul Carter, chief executive officer at Pure Retirement. Paul looks at how the market has weathered the pandemic, and how the refreshed Adviser Guide feeds into a wider and continued need to achieve the best outcomes for customers.

Taking your first steps In equity release

Sue Read, risk, policy and compliance manager, Equity Release Council. Sue will set out what newly qualified advisers and other professionals considering entering the market need to know.

Welcome back

Donna Bathgate, chief operating officer, Equity Release Council. Donna introduces further explains some of the updates in the guide and introduces the next two independent speakers.

A practical guide to buying leads

Alain Desmier, managing director, Contact State. Alain launched the firm, in 2019, in a bid to stop fraudulent data practices and set a new standard in consumer data exchange. He will set out the questions firms need to ask when buying leads.

Sales is always about what we do next

Adam Brooks, Sales Academy. When it comes to building a successful business, there needs to be plan! Adam talks about the key things for advisers to consider when looking to reach prospective clients, and shares insight on how to maximise business opportunities as the world opens up again.

Closing Statement followed by live Q&A Session

Chris Flowers, head of intermediary sales at Pure Retirement. Chris will be closing the event and providing an opportunity for you to ask any questions regarding the Council, Pure, Contact State or Sales Academy.