The 2017 Mature Marketing Summit
Now in its fourth year, the Mature Marketing Summit is firmly established as Europe’s leading conference for all interested in marketing for older consumers – the so-called mature (50-plus) market.
Enjoy a full day of expert speakers and structured networking with your peers, in a modern air-conditioned conference centre right in the heart of London.
If your target market includes baby boomers, the fifty-plus, seniors and older consumers, you need to be at the 2017 Mature Marketing Summit.
A full day of expert speakers and facilitated networking
Expert speakers will talk about different aspects of mature marketing. A Power Networking Lunch will ensure that delegates meet and talk with each other in a structured way. Delegates will also see the announcement and presentation of the winners of the 2017 Mature Marketing Awards. . The speakers will include:
Design. Professor Jeremy Myerson, Helen Hamlyn Chair of Design, Royal College of Art, London
Digital. Professor Leela Damodaran, Emeritus Professor of Digital Inclusion and Participation, Loughborough University
Direct Marketing. Drayton Bird, Chairman of Drayton Bird Associates, ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct
Older Women. Sandra Peat, Co-founder, Superhuman
Public Relations. Karen Strauss, Partner, Chief Strategy and Creativity Officer, Ketchum 50+ Co-lead, at Ketchum
Research. Sophie Schmitt, CEO Seniosphère Conseil. An expert in strategy and marketing for the Senior and Baby Boomer markets.
Expert speakers will talk about different aspects of mature marketing. A Power Networking Lunch will ensure that delegates meet and talk with each other in a structured way. Delegates will also see the announcement and presentation of the winners of the 2017 Mature Marketing Awards. . The speakers will include:
A
dvertising. Robin Wight, CVO, President, The Engine GroupDesign. Professor Jeremy Myerson, Helen Hamlyn Chair of Design, Royal College of Art, London
Digital. Professor Leela Damodaran, Emeritus Professor of Digital Inclusion and Participation, Loughborough University
Direct Marketing. Drayton Bird, Chairman of Drayton Bird Associates, ex-Worldwide Creative Director and Vice Chairman, Ogilvy & Mather Direct
Older Women. Sandra Peat, Co-founder, Superhuman
Public Relations. Karen Strauss, Partner, Chief Strategy and Creativity Officer, Ketchum 50+ Co-lead, at Ketchum
Research. Sophie Schmitt, CEO Seniosphère Conseil. An expert in strategy and marketing for the Senior and Baby Boomer markets.
