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Ian Akeroyd


Ian has over 25 years’ experience working with private and commercial clients before specialising in equity release in 2019. He is an independent equity release specialist with 55Plus, the award-winning, national experts in providing later life mortgage solutions for the over 55s.

Operating to the highest standards, 55Plus offers honest, ethical advice – we will only proceed if we are completely happy that it is in your best interest. We always take our time getting to understand your personal circumstances and look at your wider situation, so we can recommend a solution that is specifically tailored to you. We operate transparently – we encourage your children or other relatives to join your appointments with us, and we won’t proceed until you have taken independent legal advice. We talk your language, making sure you understand every stage of the process. As independent advisers, we have access to the most respected lenders for equity release. We know the lenders and the products – and we know how to find the most suitable product for you. Our fees can be considerably lower than the biggest equity release brokers.

An experienced financial adviser, Ian works with homeowners over 55 directly in Cheltenham, the Cotswolds, Gloucester, Hereford, Swindon, Bristol and Worcester. However, he is available to provide advice by telephone or video chat across the UK to help you find the right equity release solutions.


The Witts,


Chalfont Hill



07963 593 604