Equity Release Supermarket was founded in 2008 with a unique vision for the market.
One where customers would receive the very best impartial financial advice, access plans from the whole marketplace, get the best equity release deals and utilise the latest technology to make the process as fast and seamless as possible.

In little over 10 years, Equity Release Supermarket as grown to be one of the largest equity release advisory services in the UK and is one of the few independent, impartial and whole of market advisers. We are not tied to any lenders, but free to search the entire market to find the best deals for its customers, meeting their specific needs.

We have a national network of independent advisers, all of whom have been selected for their expertise and experience. Each of our advisers have been selected by our founder and CEO, Mark Gregory, to ensure that they meet the highest standards of knowledge and service that has made us an award-winning service.

In 2019, we were voted ‘Best Adviser’ by the equity release industry at the prestigious Equity Release Awards, ‘Best Broker’ by What Mortgage and ‘Best Broker for Customer Service’ by Personal Finance.

Our advice is tailored to client’s needs, whether that be face-to-face, telephone, internet or a combination of all three. Customers only ever speak to their local adviser and are provided with a personal case handler at application. The combination of expertise, service and technology means that it typically only takes 4 to 6 weeks for our customers to receive their money from their equity release.

Whatever your needs and goals, Equity Release Supermarket are here to help you enjoy financial freedom.