Equity Release Supermarket


Equity Release Supermarket was founded in 2008 with a unique vision for the market.

One where customers would receive the very best impartial financial advice, access plans from the whole marketplace, get the best equity release deals and utilise the latest technology to make the process as fast and seamless as possible.

In little over 10 years, Equity Release Supermarket has grown to become the UK’s No.1, independent equity release advisory service and is one of the few impartial and whole of market advisers.

We are not tied to any lenders but free to search the entire market to find the best deals for our customers, meeting their specific needs.

We have a national network of independent advisers, all of whom have been selected for their expertise and experience and all are members of the Equity Release Council. Each of our advisers is still appointed by our founder and CEO, Mark Gregory, to ensure that they meet the highest standards of knowledge and service that has made Equity Release Supermarket an award-winning service.

Over recent years, we have won a number of awards, such as ‘Best Adviser’ at the prestigious Equity Release Awards, ‘Equity Release Adviser of the Year’ at the Moneyfacts Life and Pensions Awards and for the last 3 years we have been ‘Best Equity Release Broker’ at the What Mortgage Awards.

Our advice is tailored to our customers’ needs, whether that be face-to-face, over the telephone or video call - or a combination of the three - whatever is best for you. We also pride ourselves on our personal service and don’t have call centres.

Our customers only ever speak to their local adviser and are provided with their own case handler. The combination of our expertise, service and technology means that it typically only takes 4 to 6 weeks for our customers to receive their money from their equity release.

Whatever your needs and goals, Equity Release Supermarket are here to help you enjoy financial freedom.

Head Office

304 Bridgewater Place,

Birchwood Park,