Unlike most Lifetime Mortgage advisers, James worked in a law firm that specialised in equity release legal advice, before transitioning to the provision of financial advice for Lifetime Mortgage applicants. James progressed through the ranks gaining employee of the month and employee of the year awards for his dedication, exceptional knowledge, and customer service. Throughout his career he watched his clients’ standard of living improve greatly, thanks to the various equity release products available.

Expanding on the legal knowledge that James gained throughout his career, he became a fully qualified financial adviser in August 2017 specialising in equity release products. Being legally (as well as financially) trained, James can provide support to clients throughout the entire equity release process and can help deal with complex legal issues that arise surrounding lifetime mortgages and the impact that conveyancing and other legal issues may have on lifetime mortgages.

James is Vice Chair (soon to be Chair) of the Equity Release Council Adviser Forum as well as sitting on the Risk and Conduct Forum, helping raise the standards required of financial and legal advisers throughout the industry.

Offering a variety of meeting formats (by telephone, video call or face-to-face) he will only recommend an equity release product to you if it is suitable, and customer satisfaction is his primary concern. He treats each client as if they are his own family!

James lives and works in North Wales (where his home, office and shop is situated). However, this does not stop him travelling all over the UK to see friends & family and to help his equity release clients. James will compare plans from across the whole equity release market, ensuring that you are always recommended the most suitable plan to meet your needs. Totally independent you’re always guaranteed advice that’s straightforward and tailored to you, and there is absolutely no obligation to proceed at any time.